Hotels in Oxford this is your Accommodation guide. |
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Welcome to Book Hotels in Oxford
Oxfordshire has a strong profile in domestic and overseas visitor markets, but the county is dominated by Oxford, which is one of Britain’s leading visitor destinations. Effective tourism management in the county requires acknowledgement of the strength of all the products in the county including the worldwide appeal of the city. It must also address important issues such as whether the county (particularly the city) meets the expectations of overseas visitors. Improving access to information and making bookings easy for the consumer are important, as is working to spread visitors across the county and through the year in order to minimise the social and environmental impacts of visitors, while maximising the economic benefits.
Tourism throughout the UK has undergone major changes in the last two years. At the same time central government’s involvement in tourism has changed. New management policies and practices must reflect these developments.
In October 2002 the Department for Culture Media and Sport (DCMS) announced their decision to create a new lead agency for tourism, with effect from April 2003, combining the strengths of the British Tourist Authority (BTA) and the English Tourism Council (ETC). VisitBritain, the new organisation, will take on the responsibility of marketing Britain to the British. This is a new and important role because there has been no promotion of this kind since the demise of the English Tourist Board in 1999. In contrast, Scotland and Wales have had active campaigns to encourage British people to holiday at home, contributing to the decline of traditional English holiday destinations. This is compounded by added competition from overseas destinations, budget airlines’ promotions and the recent strength of sterling.
VisitBritain will continue the work of BTA, including international marketing and building on the value of inbound tourism. It will also work with other agencies in the UK to provide advice and market intelligence to tourism suppliers and overseas partners who help bring people to and around Britain. It will continue the development of IT in marketing and the provision of information to visitors both in the UK and around the globe. Because the British tourism industry is extremely fragmented, it is essential there is a single point of contact where the hundreds of small tourism businesses can get information and assistance on tourism trends and promotions. VisitBritain will fulfil this role.
